Great content doesn’t 
happen by chance
T+44 (0) 1225 720 099
Einfo@qcontent.co.uk

Great
content
doesn't
happen
by chance

Great content
doesn't happen
by chance

Content... by design

We believe that truly engaging content is based on research, knowledge, and understanding…not assumptions. Our approach helps you deliver content that your users actually need, at the right time, using the right language and format.

If you’re looking for a long-term strategic partner or simply production support, and you don’t believe in producing content for content's sake, we could be the agency for you.

Services

Strategy

Production

Amplification

Reporting

Strategy & Planning
Sometimes the hardest thing is knowing where to start. We can work with you to deliver a well-researched, sustainable content plan that meets your objectives. When the right foundations are in place, you can have real confidence that you’re not just producing content for content’s sake.
Content Creation
Keeping up with the never-ending demand for fresh, quality content is easier said than done. We understand the psychology of how audiences consume content and can apply this to editorial, graphic video & audio formats. Our project managers are always on hand to make sure the whole process is as smooth and stress-free as possible from start to finish.
Content amplification
We all know that producing content is only half the battle. Getting it in front of the right people is the next challenge. Whether it’s paid campaigns or building an engaged and loyal community via social media, we can help.
Measurement & Reporting
The ability to measure and properly evaluate your content’s performance, will inform your on-going strategy. We can provide monthly reporting and recommendations, based on how content is performing across your website and social media.

Services

Strategy

Production

Amplification

Reporting

Strategy & Planning
Sometimes the hardest thing is knowing where to start. We can work with you to deliver a well-researched, sustainable content plan that meets your objectives. When the right foundations are in place, you can have real confidence that you’re not just producing content for content’s sake.
Content Creation
Keeping up with the never-ending demand for fresh, quality content is easier said than done. We understand the psychology of how audiences consume content and can apply this to editorial, graphic video & audio formats. Our project managers are always on hand to make sure the whole process is as smooth and stress-free as possible from start to finish.
Content amplification
We all know that producing content is only half the battle. Getting it in front of the right people is the next challenge. Whether it’s paid campaigns or building an engaged and loyal community via social media, we can help.
Measurement & Reporting
The ability to measure and properly evaluate your content’s performance, will inform your on-going strategy. We can provide monthly reporting and recommendations, based on how content is performing across your website and social media.

Our work

Clients

Clients

Insights

Video guide: Intro to content consumption research

M2 Bespoke rebrand. Introduction to Q

Have we outgrown traditional marketing demographics and personas?

Content Marketing During and Post the Pandemic: Dos and Don’ts

Created and Curated: Why a Mix of the Two is the Perfect Combo

Q Content’s top tips for working from home

Meet the team

Ben Hollom

Founder & Managing Director

Ben Hollom

Founder & Managing Director

A Fellow of the Chartered Institute of Marketing, Ben brings more than 25 years of experience to the table with his diverse portfolio of work within agencies and the commercial sector. He has planned and executed complex, multi-strand strategies for high profile brands such as Axa, The FA, Zurich, Sky and Mazda throughout his career.

After owning an award-winning Ad agency in South Africa, Ben spent more than 10 years working as a consultant to agencies and client-side, before launching the content agency now known as Q in December 2010.

Ben used to be in a band which played all over the world for billionaires, celebrities... and even royalty!

James L’Esteve Client Services Director - Q Content

James L’Esteve

Client Services Director

James L’Esteve

Client Services Director

James steers the ship at Q, managing the content and delivery of all campaigns across the board and developing engaging, defined and bespoke briefs that best fit each client’s business needs.

His extensive background in content management includes more than 10 years’ experience working within the publishing sector on a wide range of projects. His experience includes working with leading brands in the music instrument field, both editorially and commercially, and creating a magazine and iPad app which won an award at the Content Marketing Awards (CMA).

James blows off steam by touring with his band Empire and frequently plays major festivals, including Download, Glastonbury and Sonisphere.

Tom Naysmith Founder & Director - Q Content

Tom Naysmith

Founder & Director

Tom Naysmith

Founder & Director

With expertise in both the finance and media sector, Tom holds a BSc degree in Economics and Politics from the University of Bath.

On a day-to-day basis Tom manages all things financial at Q and brings extensive knowledge of the publishing sector thanks to more than 10 years as Managing Director of specialist publisher M2 Communications.

Tom was the 5th Guildford Cub Scout tea-making champion, two years running. Unfortunately, it was all downhill from there. He owns two Rhodesian ridgebacks who help him supervise the office

Rachel Morgan Senior Content Manager - Q Content

Rachel Morgan

Senior Content Manager

Rachel Morgan

Senior Content Manager

Rachel puts her 15 years of experience in digital and print consumer lifestyle publishing to good use at Q, liaising with writers and her substantial portfolio of clients to ensure top quality content is delivered on time and to spec.

With a BA Hons in Multi Media Journalism, her expertise in the industry helps guide clients to content success.

Rachel indulges in wine, cheese and throwing pots in her spare time. She also used to test out honeymoon locations for a living.

Toni Waterfall Senior Content Manager - Q Content

Toni Waterfall

Senior Content Manager

Toni Waterfall

Senior Content Manager

Toni is part of the furniture here at Q, having been around since 2012 – first on a freelance basis and then joining the team in 2013.

Her degree in English Language and Communication and extensive background in copywriting has earned her the ‘grammar police’ badge of the office. Toni uses her skills to look after big names from the insurance, retail, travel, lifestyle and hospitality sector, ensuring every bit of content her clients receive is tip-top: on brief, on tone and on time.

When Toni’s not at work you can find her testing out new recipes in the kitchen – she’s also surprisingly proficient at reciting the alphabet backwards at high speed.

Danielle Clarke Senior Editor / Content Manager - Q Content

Danielle Clarke

Senior Editor / Content Manager

Danielle Clarke

Senior Editor / Content Manager

Danielle is one of Q’s longest serving writers and uses her skills to serve up everything from short and snappy blog posts to in-depth thought leadership articles with a helping of infographic copy and video scripts on the side. She is also a qualified editor with a degree in English Literature and Film Studies.

Danielle can’t get enough of the Great Outdoors or think of a better way to spend the weekend than taking off on her trusty mountain or road bike. Consequently, she’s also Q’s go-to weather girl of a Friday.

Matt Dando Senior Business Editor - Q Content

Matt Dando

Senior Business Editor

Matt Dando

Senior Business Editor

Matt’s background in sports and music writing began at the tender age of 16 when he composed his local football team’s matchday programme. Here at Q he produces a range of content including blogs, website copy and video scripts for a variety of clients and sectors. Matt graduated with a BA degree in Journalism from Brighton where he also obtained an NCTJ Preliminary Certificate.

When he’s not writing, Matt indulges his obsession with the American South, namely Western films, country music, bourbon whiskey and authentic fried chicken.

Eleanor Simmons Senior Business Editor - Q Content

Eleanor Simmons

Senior Business Editor

Eleanor Simmons

Senior Business Editor

Eleanor’s an integral part of our writing team here at Q, producing a range of content formats – thought leadership, white papers, blogs and infographic copy – for a variety of clients and sectors.

With a BA in History and German, as well as an NCTJ certificate in newspaper journalism and an MFA in Creative Writing under her belt, Eleanor previously worked as a newspaper journalist and for BBC News online. She then went on to work in charity copywriting for a number of years.

When Eleanor’s not at work, you can either find her playing the tenor saxophone, or wild swimming in a serene lake (weather depending).

Lewis Johnson Social Media Manager - Q Content

Lewis Johnson

Social Media Executive

Lewis Johnson

Social Media Executive

Lewis’ average week sees him publish the best part of 100 social media posts. He’s responsible for looking after all of our clients’ social channels; creating, scheduling and analysing content on all platforms, as well as engaging with their audiences and providing recommendations on profile improvements.

With an NVQ in Business & Professional Administration to his name, and six years working in the healthcare sector for both public and private practices, his first-class admin and organisational skills quickly won him the nickname ‘Spreadsheet Lewis’.

Polly Cassidy Senior Business Editor - Q Content

Polly Cassidy

Senior Business Editor

Polly Cassidy

Senior Business Editor

Polly is an established member of the writing team here at Q, and our resident legal expert. As well as more than five years’ marketing experience in copywriting and PR, Polly was a paralegal for almost three years, handling both Claimant and Defendant Civil Litigation and Personal Injury Claims.

Polly uses her skills and experience to pen a range of blogs and thought leadership articles across a variety of sectors. She is a graduate of the University of Oxford and also has an MA and two legal qualifications (GDL and LPC).

Lisa Swan Senior Business Editor - Q Content

Lisa Swan

Senior Business Editor

Lisa Swan

Senior Business Editor

Lisa is an experienced editor and digital content specialist with more than 10 years of experience in online content creation, content strategy, web editing, web content strategy, SEO, social media and copywriting.

One of the longest-standing members of the team, Lisa’s previous roles included Digital Content Editor at City of Bristol College as well as Deputy Editor at a London-based publishing house. She holds a BA degree in French and American Studies from Middlesex University.

Lisa was once an extra in a Bollywood film. They made her wear bright yellow Lycra. She hasn’t been an extra since.

Stephen Longwill Designer - Q Content

Stephen Longwill

Designer

Stephen Longwill

Designer

On an average day you can find Stephen diligently crafting design solutions for our clients from a variety of sectors. Whether he’s concocting concepts for infographics or bringing e-books to life, our in-house designer lives and breathes all things design. With a background in illustration, combined with his studies in Graphic Design and Motion Graphics, Stephen’s ability to take a concept and run with it means our clients are in safe hands.

A BA graduate from UCA in Maidstone, he spent the “wilderness years” mixing cocktails and music for a living, before getting a ‘proper job’. And, after six years freelancing, he joined us here at Q.

Besides design, Stephen enjoys bitter-sweet films, joyous music, sweating it out at his local boxing gym and spending time with his family.

Christian Metcalfe Writer / Editor - Q Content

Christian Metcalfe

Writer / Editor

Christian Metcalfe

Writer / Editor

Christian began working life as a barrister before a round the world travel trip induced him to change to the life of a journalist. Having covered the weird and wonderful life of the High Court in London for Estates Gazette (he once met King Arthur Pendragon), he joined The Lawyer magazine where he dispensed advice on careers in law.

He has extensive experience of researching and producing features, news articles and a wide range of editorial items that engage communities

If Christian has a super power it is the ability to find whatever items his daughters have ‘mislaid’ in the past 24 hours by opening his eyes while looking. His wife would like him to stop buying books, comics, records and various other ephemera off ebay. He is writing an unreadable novel.

Testimonials

From May last year, we’ve focused on quality content as a business. Since the day we started working with M2  we’ve seen a large increase in traffic as well as a massive improvement on keyword rankings.

So, it’s a huge congratulations to the whole team for the quality of content being produced.

Without this, I don’t think these posts would drive the traffic they do or get our target keywords in the positions we’re getting. 

Steve Tanner - Performance Marketing Manager, Markerstudy Insurance

Efficient, friendly and clearly focused on getting the best possible result for their clients:

These are the key reasons we would whole heartedly recommend Q content to others. They were also excellent value versus the competition so, in this case, you get the holy grail: quality, efficiency and reasonable cost.

Will Brocklebank - www.shprd.com

I’ve been blown away with how fab your team are, always touching base
 and keeping us in the loop, I never have to chase anything up and they’re just all round lovely (and very talented) humans!

Genuinely the nicest agency I’ve ever had the pleasure of working with

Philippa Jolliffe - Digital marketing Manager, Connect Assist

Contact us

We'd love you to give us a call, but if you're pushed for time
you can leave us a message, or drop us an email.

Telephone

+44(0)1225 720 099

Email

info@qcontent.co.uk

Come Visit

Stokewood House, Warminster Road
BATH, BA2 7GB, UK

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