Retain customers and grow SEO? That’s a walk in the park for Purely Pets Insurance

Pet insurance specialist engages new customers while boosting SEO efforts

How do you add value through quality content?

Purely Pets wanted to reward and engage its policyholders with a useful, free resource to support their journey as new pet parents. It also wanted to boost organic SEO efforts and expand its library of authoritative content at the same time.

We have worked with Q Content for a number of years now and we see them as an extension of our SEO team.

Steve Tanner

Head of Performance Marketing, Markerstudy

Making a long-form asset work harder

Purely Pets conducted a survey to understand the type of content that resonates with its diverse audience. Results pointed to practical advice, so Q Content developed The Ultimate Guide to House Training your Puppy – an easily digestible 10,000-word guide. Seamlessly blending trustworthy content with target keywords, phrases, and product references, it flew through compliance.

The quality of content is second to none, which makes our lives easier when it comes to business and compliance sign off.

Steve Tanner

Head of Performance Marketing, Markerstudy

A truly multi-functioning asset 

Not only does the guide fulfil a data-led need for quality content, it also helps to drive traffic to the Purely Pets homepage and quote engine. Structured for easy repurposing, the SEO-optimised asset can now be reimagined as blogs, social posts or animated video – a truly multi-functioning piece of content that aids retention and boosts brand awareness.

Working across a range of brands, we have been able to consistently grow our organic traffic by over 236% and have therefore experienced an increase of over 68% with organic sales.

Steve Tanner

Head of Performance Marketing, Markerstudy

Case Studies


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