How do you add value through quality content?
Purely Pets wanted to reward and engage its policyholders with a useful, free resource to support their journey as new pet parents. It also wanted to boost organic SEO efforts and expand its library of authoritative content at the same time.
Making a long-form asset work harder
Purely Pets conducted a survey to understand the type of content that resonates with its diverse audience. Results pointed to practical advice, so Q Content developed The Ultimate Guide to House Training your Puppy – an easily digestible 10,000-word guide. Seamlessly blending trustworthy content with target keywords, phrases, and product references, it flew through compliance.
A truly multi-functioning asset
Not only does the guide fulfil a data-led need for quality content, it also helps to drive traffic to the Purely Pets homepage and quote engine. Structured for easy repurposing, the SEO-optimised asset can now be reimagined as blogs, social posts or animated video – a truly multi-functioning piece of content that aids retention and boosts brand awareness.
Case Studies
Contact
Telephone +44(0)1225720099 | Email: info@qcontent.co.uk