We had a lot of fun getting ‘down with the kids’ for our client Beatfreeks, who launched The Social Snapshot – a National Youth Trends report supported by Google.org and YouTube.
The report aims to provide a realistic snapshot as to the experiences of young people on social media, based on insights from over 1,000 Gen Zs across the UK. How are 16-25 year olds using social media for creating and consuming content?
Our task: to take a stat-heavy, bullet-pointed report and bring it to life with a fun, engaging and inspiring tone that would resonate with their target audience, and remain in keeping with Beatfreeks’ cool, quirky and chatty vibe.
The end result? An insightful, vibrant and, most importantly, invaluably useful report that aims to help businesses and organisations be as relevant as they can be to the largest generation in human history. It’s a great read!