Meniga wanted to highlight how banks are now competing with tech giants and how the use of personalised engagement with customers can help the banks take the power back.
Meniga were looking to make a splash at a huge Fintech event, so we produced their first insight paper, which then became a series.
We found a balance capturing banks’ attention with engaging copy and design while using real-life examples and insider knowledge to reflect Meniga’s expertise in this area.
The insight paper was both printed for the event and used digitally. As a result of the success of the insight paper, we produced a series of blogs, infographics and animated videos for Meniga to use in the B2B space.