Paragon Customer Communications is the leading digital customer communications specialist in the UK. The company offers a complete communications solution that helps businesses connect more effectively with their clients across every channel.
Keen to differentiate themselves from the competition and create a buzz in the industry, Paragon tasked us with developing creative campaigns that would set them apart and create talking points with their customers.
These campaigns have looked to showcase Paragon’s people, partners and services through branded content which tells a story.
These campaigns have included a video series showcasing Paragon’s people, a game inspired by Top Trumps called Persona Pix, thought leadership around Paragon’s best in class services and full strategy development and tone of voice for the whole Paragon brand.
With the rapid growth we were experiencing, we needed a video series that didn’t just tell a great story, but allowed us to showcase the talent behind the scenes.
Brand Marketing Manager, Paragon