Wiley is an educational publisher, creating many leading publications within the healthcare, science and medical space.
Wiley also works with many leading pharmaceutical companies in creating educational content for healthcare professionals.
As part of refining this communication, we have worked with Wiley in identifying various content formats, digestible content outputs and key messaging to create a wealth of assets for healthcare professionals to engage with. This has been created across a range of different therapeutic areas with differing levels of detail and outputs.
One of our main content outputs has included creating more digestible content formats from much heavier-weighted content. This includes videos, infographics, synopsis/summaries and graphical abstracts.
By developing these content formats, we have increased engagement across healthcare professionals and ensured that they are receiving more tailored, personalised content delivered to them in their preferred formats for consumption.