(M2 Bespoke News) – Specialists in search engine optimisation (SEO) are among the most sought after professionals these days, not just in the UK but worldwide. However, creating website content that really makes the difference is not an easy task and one of the most common problems is creating a good link.

Of course, there are various approaches to the issue but most experts agree on a few guidelines. Search Engine Watch provides guidelines on some basic rules. The most important of them – create a link that can bring relevant visitors. This may mean visitors from a particular country or region, for instance by giving the URL directing to a site a ccTLD (country code top-level domain), like .co.uk, instead of .com.

If the site does not have a big enough user base, it may be popularised by including it in an industry specific directory or in media databases. This may be what visitors need to go to the site.

Providing visitors with links to other relevant sites is also a good idea; it could be more specific or more general – it is advisable that it is relevant in terms of regional position. In addition, users more often click on links within what they find to be interesting content rather than following links, situated at the bottom of the page.

Even though these pieces of advice may not be universal and providing good content by all means, they are what most experts consider the basics of effective links.