Don’t mention ze ChatGPT! Are content agencies doomed?
James L'Esteve
Google’s Karma Café: You get out what you put into your content
Why this summer is the time to be heard: A strategic marketing approach during lean times
The lower advertising costs look set to come to an end sooner rather than later, so you need to be fast if you want to secure ad space at rock-bottom prices.
But that’s not necessarily a bad thing. Rising ad costs are a sign that the UK economy is starting to recover.
How infographics play straight into the data era
The evergreen value of long-form content: attracting traffic for the long haul
The value of video marketing in the charity sector
4 ways to make the most of the short-form video trend
Should the cost of living crisis change your brand’s tone of voice?
How do you communicate with customers who are struggling?
How to optimise your content marketing budget – in 2023
Capture the curiosity of your audience with interactive content
Video & SEO: A match made in heaven
Turning content into sales enablement content
Infographic: 15 ways to approach a single topic
Repurposing content: The process
Is Google’s ‘helpful content update’ actually helpful?
Remember Panda and Penguin? Hummingbird? Oh, and who could forget BERT? When it comes to naming algorithm updates, Google often favours the abstract. But this time, they’ve taken a more plain-talking approach. The ‘helpful content update’ is here to hold online content to account – or rather, hold the creators of that content to account. …
Know your rivals: Benefits of an SEO competitor analysis
The foundation of any successful business is knowing the market. As well as understanding your customers, you’ve got to be across your competitors – finding ways to better their offering and increase your market share. If you’re successful, make no mistake, your competitors won’t just sit around hoping those customers change their mind – they’ll …
Why it’s time to incorporate gamification into your B2B marketing
Around one in four internet users use an ad blocker. As many as 90% skip pre-roll ads. Over half (55%) ignore marketing emails due to inbox overload. Nearly three out of four (74%) social media users say they’re tired of ads on the platform. People are about as resistant to advertising as they’ve ever been …