James L'Esteve

Is Google’s ‘helpful content update’ actually helpful?

Remember Panda and Penguin? Hummingbird? Oh, and who could forget BERT? When it comes to naming algorithm updates, Google often favours the abstract. But this time, they’ve taken a more plain-talking approach. The ‘helpful content update’ is here to hold online content to account – or rather, hold the creators of that content to account.

Know your rivals: Benefits of an SEO competitor analysis 

The foundation of any successful business is knowing the market. As well as understanding your customers, you’ve got to be across your competitors – finding ways to better their offering and increase your market share. If you’re successful, make no mistake, your competitors won’t just sit around hoping those customers change their mind – they’ll