To the uninitiated (and that includes some experienced marketing managers), SEO can be a bit of a minefield. It’s a world full of tweaked algorithms, endless reports and confusing jargon.

The problem is, that unless you’re immersed in SEO 24/7, it’s almost impossible to keep up with the basics, let alone master the art of SEO strategy. Because when you’re not even sure what SEO success looks like, where do you start?

In our most recent 30 minutes with… digital event, plain-talking guest speaker Jon Payne, technical director of SEO agency Noisy Little Monkey, offered his tips on overcoming SEO challenges.

If you missed it, you can listen again. But in the meantime, here’s a rundown of what was discussed.