A study by CAREEREALISM shows that 80% of job seekers will research an employer online before deciding whether to apply for a position. So, how strong is your employer brand?

The concept of employers showcasing what it’s like to work for them in order to attract the right talent isn’t new, but it’s only recently that firms have started to take it seriously.

In the webinar below, CIPHR’s head of marketing, David Richter and our very own Ben Hollom discuss why it is employers are now spending more time trying to appeal to candidates and how social media is central to an effective employer branding strategy.