Social media can be a great driver of traffic to your website. But, like many things in life, if you want results, you have to do it right.

What works best for your audience? According to an article I read on Business 2 Community, it depends on many factors. But there are several things you can do to increase traffic regardless of the other variables. Read on to find out what these are.

1.Quality over quantity. Posting updates every 60 minutes is not going to make users more engaged, but regularly posting high-quality content is likely to do so. Consider what your piece of content can do for your audience and post it only if you´re sure it´s valuable.

2. Content curation. Creating fresh and unique content is vital, but the web is full of excellent content, so you can sometimes use that to present content in a more appealing and easy-to-grasp format.

3. Monitoring. Every piece of content you post on social platforms can give you plenty of information about your future or existing customers. But in order to extract that data, you need to monitor performance and analyse results, enabling you to improve engagement and conversion rates.

4. Creativity. With so much competition on social media, you should really think outside the box to make an impression. In fact, just remove the box altogether, start experimenting and users might actually be inspired.

5. Thinking big. Don´t focus on each individual update in isolation but imagine them as pieces of a big jigsaw puzzle. When slotted together, they´re going to help you meet your goals.

Ultimately, you need to put the necessary efforts in to really craft your social media campaigns. You´ll soon see it´s worth it.

Image: Quka / Shutterstock.com

Ben Hollom

June 11, 2014