In this day and age few people would doubt the importance of building a strong online brand for their business.

Yet many businesses fail to leverage the personal brands of their leaders and senior management team.

In this guide, we’ll discuss why building a strong personal brand is worth the investment, the challenges faced, and some practical suggestions on how it can be achieved.

Whether you’re a leader looking to boost your profile, or a member of a marketing team trying to convince an executive to showcase themselves online, we hope you find something of use.