Sometimes you need to look backwards to move forwards…
A content audit is the process of reviewing your website’s
existing content to identify what should be deleted, what
could be refreshed or improved, and what’s missing.
Understanding what’s working and what’s not can give you
valuable insights that will shape your future planning.
At this time of year, many marketing teams will be planning
their activity for 2021. But many won’t take the time to go
back, check and tweak what they already have, leaving a
valuable resource untapped.
Our practical guide will give you a great starting point…Ben Hollom
January 4, 2021