Often, business leaders feel the need to manufacture an online persona that isn’t truly reflective of their authentic selves. It might be borne out of insecurity or wanting to create the ‘right impression’ on their audience, but, ultimately, building a persona that’s not authentic will work against you. What happens when you have to meet members of your audience (leads and customers) in real life? It can also make for a somewhat drab personal brand…

Ben Hollom

May 3, 2019