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Ben Hollom - Marketing Director, M2 Bespoke

Ben Hollom – Marketing Director, M2 Bespoke

By Ben Hollom

Video marketing seems to be the next big thing and it is hardly a surprise that many brands are shifting their attention to YouTube trying to reach and impress consumers.

As with most forms of interaction, the first impression is of crucial importance and that is why brands need to use all of their creativity and skills to create an outstanding channel. It does not have to be overly complex and elaborate, but there are things that can certainly help improve the viewer´s experience, Mashable claimed.

One of the effective tricks to get users hooked is to offer them an introduction to your channel. It is important that the channel trailer is short but attention-grabbing. A call to action for viewers to subscribe should also be included but make sure it is not too intrusive or aggressive.

Coming up with a suitable channel name and description is another key element. Remember that these are going to appear in searches and on suggested channels on YouTube, so they need to be appealing and accurate at the same time.

Similarly, opting for a proper icon is also a thing to consider. The image that you choose should look good at small resolutions and make an impression on viewers. Remember that users on YouTube take only seconds to decide whether they want to see a video or not and generally have a short attention span. In addition, people will be seeing your channel on a number of devices, so it is important to make sure the content is optimised for different platforms.

Once users subscribe, you need to keep them interested. Posting new video content is essential not just to keep them entertained but also to stay visible in their feeds. Create a schedule and stick to it, so that users can learn to expect your new content before it gets posted.