SEO marketers are well aware of the importance of links to their content; they´re a crucial factor for a good search engine ranking position. But earning links can be a tricky and delicate business. Here are some ideas I came across on on how you can do it without making your links look unnatural and self-promotional.

Even if you have posted great content, users aren´t going to share it if they can´t find it. In other words, compelling content should be as important as shareability. That´s why embracing social media is a necessity, ClickZ website says.

What exactly do we share on social sites? Whilst entertaining content is most likely to be shared and go viral, in the long run, being useful is what brands should concentrate on. Various studies have shown that adding video and images to posts increases engagement rates – something that marketers should keep in mind. Infographics are another very powerful tool, as they frequently get shared and re-shared over time.

However, posting pictures and waiting for users to share is not enough. Brands should take time to interact with users rather than just link dropping, establishing meaningful relationships by participating in conversations. Keep an eye on what´s happening on social sites and use every opportunity to answer questions, offer help and provide solutions. Adding value to your social media presence will pay off eventually.

In terms of the actual production of written content, many brands are lagging behind due to their lack of time. Sometimes there are simply not enough hours in the day to sit down and write engaging content on a regular basis. That´s where we come in; M2 Bespoke are content generation experts and provide quality-written content to a variety of businesses. Contact us today and see how we can help.

By Ben Hollom