What do you make of Pinterest?

Many believe it is much more than just a pinboard-style photo-sharing website. According to Search Engine Watch, it has turned into a strong driver of referral traffic, as well as being an e-commerce channel for online retailers and SEO professionals.

First of all, SEO experts can use Pinterest to enhance their link-building strategy, which is a crucial part of any SEO campaign. As part of the process when acquiring links, brands need to build relationships with related bloggers. They can use the platform´s search option to discover related blogs and pins. But what is important is that SEO professionals should use pins from a website rather than pins that have been uploaded by a user. Furthermore, they need to identify popular users in the related field and see if they have another social media account featuring their website or blog.

Apart from serving SEO professionals in their campaigns, using the strong power of images, Pinterest can also help online retailers drive up their business.

Companies can create an account using their own brand name or a different name. Search Engine Watch advises that all products of a company should be pinned on Pinterest for a maximum result. Yet when uploading its products, the retailer should have in mind that the inclusion of a vast number of pictures can be damaging for its brand image. Therefore, it is recommended that online retailers should upload their products in terms of priority and also include some other quality content.

Online retailers can also improve their conversion rate by using the platform´s new feature called Rich Pins, which allows advertisers to add prices and availability of products.

The social platform/s you choose to use depends entirely on your business and your target audience. But whatever channels you decide on, one thing remains of paramount importance: quality content. This is where M2 Bespoke can help. We generate tailored, expertly-written content to businesses of all shapes and sizes to use as they wish. Our clients often use this content to update their blogs, news feeds and social media. Imagine having peace of mind, knowing that all your online content was being taken care of…

Please give one of our friendly team a call today and see how we can help.

By Ben Hollom

Ben Hollom

August 8, 2013