How do I climb the search rankings? It´s the question on everybody´s lips.

Well, when you´re looking for ways to drive more traffic to your website, social media should be one of the main tools in your kit, simply because it has a great potential to boost visitor numbers. If you´re wondering how you can use social networking sites to increase traffic, here are a few ideas, inspired by an article I came across on Business2Community.

You may be surprised to find out that your company´s Facebook profile or Twitter account actually ranks higher on Google than your website. On many occasions, users prefer to visit your social media page first because it can help them get a better idea of your company´s culture. Traffic can successfully be driven to your website, but only if you´re making the most of your “About Us” sections, directing visitors from social sites to your website. Brand consistency across channels is also key here.

A very successful strategy to engage users is to include sections where users can post their reviews on your social media pages. When users search for reviews, they can be directed straight to you and consequently, to your site. Also, aim for user feedback and reviews from social influencers, as these can lead to a significant boost in traffic.

Another thing to keep in mind is, of course, your audience. Not all social networks attract the same type of people. Use social media metrics to analyse the kind of users engaging with your brand the most. You can then tailor your content accordingly.

That´s where M2 Bespoke can come in. If you need help with your content creation, leave it to the experts. The content we generate can be tailored to suit your target audience and can be used on your social sites, as well as your blog or news feed. To find out more about the other services and types of content we offer, give one of our friendly team a call today.

Ben Hollom

May 14, 2014