Have you created an innovative marketing strategy for next year?

The speed at which marketing changes is so astonishing that sometimes it is hard to keep up with the latest trends. It is not uncommon for even the best practices in the industry to wear out and sink into obscurity in a matter of months. With this in mind, it is important to remember that not everything that worked well in 2013 will still be as effective next year.

The good news is that marketing is an industry where experimenting is not just allowed but also recommended. According to the Business 2 Community website, the freedom to create, invent and explore will be among the key developments of the industry next year. While creativity is a must in marketing, it should not come at the expense of solid facts. Here are some statistics that could help marketers get out of their comfort zones and start experimenting.

Overall, more than three-quarters of marketing decision-makers in businesses think that custom content will be the most powerful marketing tool in future. Keeping this in mind, experts predict that social media marketing budgets are set to double in five years.

Meanwhile, posting content on B2B blogs results in 76% more leads in comparison to the companies that have no blogs. Research shows that when it comes to content marketing, customer testimonials are the most effective. However, companies need to remember that around two-thirds of their audience are visual learners and that visual data takes 60,000 times less time for the brain to process than text.

From these statistics, it´s clear to see that unique content will play a huge part in the effectiveness of brands´ marketing campaigns in 2014. M2 Bespoke specialises in creating engaging, informative and well-written content for a wide range of businesses, so give one of our team a call to learn more about how we can help you.

By Ben Hollom