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Ben Hollom - Marketing Director, M2 Bespoke

Ben Hollom – Marketing Director, M2 Bespoke

By Ben Hollom

British people will increase their use of the Internet by up to a mind-blowing 300 times by 2018, a new study from telecom regulator Ofcom has revealed. Bearing in mind that the majority of Britons already spend time online on a daily basis, this prediction sounds as if major changes are underway.

Ofcom warned that Internet use will rise between 80 and 300 times over the next five years and that the national Internet infrastructure will not be able to cope with such enormous amounts of data, calling for urgent improvement, according to the International Business Times.

The telecom watchdog cited figures showing that just over the past 12 months, the amount of data downloaded over fixed broadband connections increased by 35%, while the data downloaded over mobile connections more than doubled. In 2012 alone, fixed broadband use in an average UK household rose from 17GB to 23GB per month, Ofcom said.

While it is impossible to predict the exact rate of growth in the next five years, there are no indications that users will slow down data downloading. In fact, the opposite can be expected, as mobile penetration continues to drive Internet use, Ofcom´s chief technical officer Steve Unger said at the Institute of Engineering and Technology in London.

Other figures released by Ofcom also showed that four in five Britons have at least one Internet-connected device, while 16% of families have at least three, including desktop computers, tablets and smartphones. The majority of these devices are used for high-bandwidth purposes, such as video streaming, which was used by 35% of households in 2012, compared to 16% in 2005.

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Ben Hollom

February 28, 2013