By Ben Hollom
How can you help boost your SEO?
According to new research, visuals are the way forward. While it has been known for years that a picture is worth a thousand words, these days a picture is worth a thousand clicks, Business 2 Community claims. Consumers are heavily influenced by images and video, so optimising images on your website is a must.
One of the reasons for doing so is Google´s recently introduced Local Carousel, which appears as a stream of images on top of local search results, above the first paid results and on top of organic search results, pushing them further down the page. This is a clear indication that Google is placing more value on images, and that businesses should respond accordingly if they want a better ranking and more traffic to their site.
Consumers are hungry for rich visual experiences – this is obvious from the various reports highlighting the growth of platforms like Flickr, Pinterest, Snapchat and YouTube. So the minimum you should do to keep up with this trend is to offer your users high-quality images of your products and services on your website.
Of course, all these images do not need to be created from scratch. There´s visual content you can share from Pinterest or Tumblr and you can even ask users to provide images for you. This way you will be able to use the most powerful marketing tool — user-generated content that supports your business.
Last but not least, think about size. Users like big, high-resolution pictures, so make sure you offer them plenty of full-screen or near-full-screen images. Make sure they are well organised and quick to open for a simple viewing experience, and include titles and captions for further information.
Visual imagery is just one of the ways you can assist SEO. Widely regarded as the most important SEO booster is content. However, not just any old content will do; it must be relevant, unique and well-written. Yet producing this can often be harder and more time-consuming than you may realise. Here at M2 Bespoke, we are experts in generating tailored online content, written just for you. This can not only help with SEO, but can also engage users and help build your brand. Contact us today to see how we can work with your business.