Don’t mention ze ChatGPT! Are content agencies doomed?
Algorithm
Is Google’s ‘helpful content update’ actually helpful?
Remember Panda and Penguin? Hummingbird? Oh, and who could forget BERT? When it comes to naming algorithm updates, Google often favours the abstract. But this time, they’ve taken a more plain-talking approach. The ‘helpful content update’ is here to hold online content to account – or rather, hold the creators of that content to account. …