Google’s Karma Café: You get out what you put into your content
Content
Why this summer is the time to be heard: A strategic marketing approach during lean times
The lower advertising costs look set to come to an end sooner rather than later, so you need to be fast if you want to secure ad space at rock-bottom prices.
But that’s not necessarily a bad thing. Rising ad costs are a sign that the UK economy is starting to recover.
The evergreen value of long-form content: attracting traffic for the long haul
The value of video marketing in the charity sector
How to optimise your content marketing budget – in 2023
Turning content into sales enablement content
Is Google’s ‘helpful content update’ actually helpful?
Remember Panda and Penguin? Hummingbird? Oh, and who could forget BERT? When it comes to naming algorithm updates, Google often favours the abstract. But this time, they’ve taken a more plain-talking approach. The ‘helpful content update’ is here to hold online content to account – or rather, hold the creators of that content to account. …