Sustainability is one of the biggest issues faced by content marketing teams. Constantly coming up with new and engaging ideas can be a real challenge. But there are many sources of great ideas if you know where to look, and here are some of our favourites:

Common sense
Business needs
Competitors
Sustainability
Influencer research
Search
Reactionary and topical
Editorial panels
Existing content

Here at M2 Bespoke, we are content marketing experts – from strategy and creation, to everyday management. If you’d like to discuss how our services could support you, get in touch – we’d love to chat!

View the full hi-res infographic here.

Ben Hollom

August 6, 2015