Stuck in a lack-of-content-ideas rut?
Content marketers need to constantly come up with ideas for new content, without compromising on quality and volume. According to an article I came across on Search Engine Watch, this isn´t always easy.
Here are some tools to help you generate ideas. Listen up, writers and content marketers – you might find the information below very useful.
Firstly, when you already have an idea about a topic, use Google´s Keyword Planner. This clever tool generates related keywords and concepts, as well as providing information on the number of people who search for the term every month and the competition level for every keyword.
Another useful tool is Quora, a question and answer site that gives data about readers´ most serious problems, their interests and emotions. Using this information, you can create content that connects with your readers.
In order to attract the attention of your audience, consider using Google Trends. Here, you can review trending topics about celebrities and significant events, allowing you to think of topical content which will resonate with the masses.
Google Webmaster Tools is another good source of ideas. You can use it to see the keywords that drive most traffic to your website, helping you to build a solid content strategy.
Many content marketers generate ideas for new posts using a great tool called Delicious. It contains links to interesting articles on the web that have grabbed people´s attention and got them talking. Evernote is a similar application which, unlike Delicious, allows you to save whole articles together with photos and videos.
These tools are all designed to help you think of content ideas, and can be a big help if you find you are spending much of your day thinking of what to write. However, the question remains: will you still have time to actually produce this content on a regular basis? Writing frequent, quality, engaging and topical content can prove a big challenge when trying to focus on the day-to-day running of a business. That´s where M2 Bespoke come in. We are content generation experts and can help you with all aspects of your content marketing – right through from the initial ideas to writing and delivering the content to you. Want to learn more? Give our friendly team a call to find out more about our services.Ben Hollom
January 24, 2014