When was the last time you updated your website?
Keeping on top of your website and its content is crucial if you want to give the impression of a modern, up-to-date company.
According to a blog post I was reading on iLead Solutions, customers judge a business by the look of its website and products. It makes total sense that consumers would rather buy from a company who has a fresh, modern-looking website with relevant content than a dated, uncared-for site. Why would they want to see winter promotions in the spring?
An updated and interesting website builds trust with your potential customers and says that you are a company keeping ahead of its game, making you stand out in the crowd.
However, avoid updating just for the sake of updating. Content should always be engaging and relevant, and interesting enough to your users that they will feel more inclined to buy your product or services.
Regular content updates also have a significant impact on SEO. Google praises websites that have quality-written content uploaded on a regular basis.
Finding the time to keep on top of your online content, however, can prove a hard task for many busy companies. That´s where we can help. M2 Bespoke are experts at producing quality, tailored content to a variety of sectors. Give our friendly team a call today and see how we can help.Ben Hollom
August 6, 2013