When it comes to content production, every sector has its own unique set of challenges.
But none more so than the financial sector. This is due to two main things: trust (or lack of) and compliance.
Filling the trust deficit
Consumer trust plays a fundamental role in the financial services industry. But we all know there’s a lot of work to be done. The most effective way of building that trust is through engagement marketing, specifically deployed through content, to empower, educate and inspire the audience.
When customer trust is strong, financial services firms reap financial, competitive, and reputational benefits.
Authoritative, but compliant
Money is serious business – so it’s a no-brainer that it’s regulated heavily. Financial services copywriting, then, is all about balance; it has to be the ideal combination of sophistication for the audience you’re talking to, while keeping things interesting and transparent, but staying within the realms of compliance.
This is something we’ve honed over the years – the sweet spot of bringing financial services content to life while keeping the compliance giants happy!
Fixed assets: in-house financial writers
At Q Content, we have specialist in-house writers with plenty of financial services experience. They know their way around compliance and can engage your audiences in the right way, with the right message at the right time. They lose the jargon but without dumbing down.
We’ve also produced some engaging videos for the financial services and fintech industries, to present (sometimes rather heavy) information in a clear, memorable and succinct way.
Whether we’re designing a financial services infographic, writing a thought leadership article or putting together a shot-list for a video, our process always starts with sharp thinking. What will give our content the edge in this crowded marketplace and how will it make your audience feel and react?
Tone of voice
Looking for impactful content that positions your company as a thought leader in the financial services field and engages your customers? Your efforts are sure to pay dividends.
Get in touch today for a no-obligation chat.