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Ben Hollom - Marketing Director, M2 Bespoke

Ben Hollom – Marketing Director, M2 Bespoke

By Ben Hollom

About three years ago, a study found that Google displayed twice as much malware in its search results than Bing, Yahoo and Twitter. Since then, Google has improved its malware filters significantly and the results from a recent study prove that the biggest search engine is now way ahead of its rivals when it comes to keeping search results clear of malware.

The study, carried out by German IT security group AV-TEST, examined more than 40 million web pages over the course of 18 months. The majority of those pages, 38 million, came from four search engines – Google, Bing, Blekko and Yandex. The research found that 0.0025% of Google´s search results linked to malicious websites. Blekko, which openly states that it aims to deliver better search results than Google, came second, with 0.0067% of malware in search results.

Meanwhile, the second largest search engine, Microsoft´s Bing, was found to display 0.012% of links to malicious sites in search results, which means that malware on Bing is almost five times more common than on Google. Russian search engine Yandex scored the poorest result, with 0.24% of malware, or ten times more than Google.

The study also found that malicious links most were most frequent in news-related search results across all search engines, due to the fact that malware developers often targeted hot-topic searches, related to breaking news. In 2012, the average malware detection rate of malware-detection software stood at 92.5%, Search Engine Land reported.

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Ben Hollom

April 18, 2013