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Ben Hollom - Marketing Director, M2 Bespoke

Ben Hollom – Marketing Director, M2 Bespoke

By Ben Hollom

We have been mentioning Google´s Matt Cutts quite often lately as he seems to be the person who delivers the hottest news regarding SEO. Apparently, he has more important information to share relating to all the major changes Google is planning for the summer.

In a video uploaded on YouTube, Cutts highlighted ten points which would ultimately improve Google´s search results and will make it difficult for spammers and those relying on ´black hat´ to get ranked in a good position.

The first change that Cutts noted was the launch of the the next Penguin update, which he said would have a bigger impact than the previous update, suggesting that its implications will also be further-reaching.

More specific actions that the search engine is going to take over the next couple of months affect advertorials, which some webmasters use as a means to boost link profiles. Google is going to take a tougher stance on such links, Cutts noted.

Another issue that Google´s spam team is going to pay closer attention to is dealing with spammy queries, such as pay day loans and certain queries related to pornographic searches. These requests seem to come from outside of Google and have been less target previously, but Cutts suggested that this is definitely an area that Google will target in the near future.

Additionally, the search engine will be moving “upstream” when deterring link spam, suggesting that Google might focus on link networks and the value of links acquired from sources. This will be related to another change that would take place soon – Cutts revealed that Google was working on a completely new and more sophisticated system for link analysis.

Whilst clamping down on spam, Google will also be rewarding high-quality websites by giving them an authority boost. This means that sites that provide expert content in certain industries will rank higher than less authoritative sites for related searches. In addition, Cutts explained that Google was looking for ways to “soften” the impact of Panda, as very often those impacted were ´borderline cases´.

Furthermore, improvements will be made to the way Google detects, labels and warns webmasters of potentially hacked sites. In relation to this, Google is also working on ways to improve communication with webmasters.

Finally, the search engine will be trying to reduce the number of domain clusters in SERPs, but mostly on the first page, where Google would like to see more diverse results.

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Ben Hollom

May 16, 2013