Optimising content for SEO

What kind of content does Google like? It´s the question on everybody´s lips.

Although content marketing serves a number of purposes, including establishing a valuable relationship with your potential customers, one of the main objectives is helping your brand rank better in search results. But how do you make your content ´search engine optimised´? An article I came across on Business2Community helped to answer this million-dollar question.

You´re ready to write. But what to write about? Before you begin anything, choose what you want to focus on. Pick a keyword and keep this in mind while you´re writing, including it in the article whenever it sounds natural. It could be a long or a short-tail keyword. If you´re not sure how many times the keyword should appear in the text, try to avoid extremities; not too many and not too few. It basically depends on the length of the text and how in-depth it is.

The next step is to remember the basics of SEO. It´s a good idea to make sure you´ve set up Page Title, Meta Description, Alt Tags and H1 tags before publishing the content. These may be basics indeed, but they can make all the difference.

Finally, don´t forget to be social. Although the actual impact of social signals on search rankings is rather vague at present, most experts would agree that they play a part. So you should post a link to your content on social media channels and encourage sharing, liking and commenting. The higher the engagement, the better visibility and the more traffic to your website or blog.