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Ben Hollom - Marketing Director, M2 Bespoke

Ben Hollom – Marketing Director, M2 Bespoke

By Ben Hollom

Microsoft seems to have made attacks on Google part of its corporate strategy and it has struck again, this time regarding Google Play, Search Engine Watch reported.

Following its multi-million-dollar Scroogled campaign, Microsoft now claims that Google Play shares users´ personal information when they buy apps. The biggest search engine is facing a hard time because of its main rival´s antitrust complaint regarding Google´s Android software, which has led to an investigation by the European Commission.

Microsoft claimed to have buried the hatchet, following its announcement last month that Scroogled was “about finished”. It has obviously changed its mind, as Scroogled is back on air, according to a new blog post by Mircosoft, entitled ´Don´t Get Scroogled by Google´s App Store´. The post claimed that Google Play sent personal information, including users´ names, email addresses and locations, to developers every time users downloaded an app.

The blog post also noted that about nine out of ten people disapproved of this practice and advised them to migrate to a Windows Phone, promising that Microsoft “doesn´t share its customers´ personal information with third-party app makers.”

Meanwhile, the Scroogled.com website is also back in action, but its design is revamped to reflect the new accusations. Microsoft has also prepared a new video to accompany the campaign against Google Play.

A spokesperson for Google commented that Google Wallet shared information which was necessary for the completion of transactions and this was clearly stated in the Google Wallet Privacy Notice, Search Engine Watch informed.

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Ben Hollom

April 16, 2013