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Ben Hollom - Marketing Director, M2 Bespoke

Ben Hollom – Marketing Director, M2 Bespoke

By Ben Hollom

Social sharing is one of the key factors that contribute to a brand´s search engine rankings, as more shares lead to better visibility and more traffic. According to a new survey from BrightEdge, marketers believe that the importance of social sharing for improving ranking is likely to increase in the future, Business 2 Community revealed.

The poll found that 31% of marketers agreed that social sharing will be a more decisive factor for SEO in 2013 than in 2012, while 33% believed that it was of greater importance to understand the link between social sharing and search engine rankings than it was last year.

The majority of marketers, 86%, will concentrate on social sharing on Facebook, followed by Google +, which was selected by more than two in three respondents. LinkedIn and Twitter appear to be deemed far less important, with 43% and 41% respectively.

Despite acknowledging the importance of sharing, many marketers believe that in the modern social marketing environment it is more critical to identify trending topics and to collect a pool of data that users can find useful, relevant and worth sharing. Ultimately, this would establish the brand as trustworthy and as an authority in the industry.

Another important factor that drives shares is the quality of content, marketers agree. Regardless of how clever a brand´s engagement tactics are, if the content is poorly written and not up-to-date, users will just not share it, Business 2 Community explained.