Scratching your head wondering what aspects of your marketing strategy you should change in 2014?

In that case, you may find the following read useful. An article I came across by Business 2 Community presents its view on three major marketing trends for next year: segmentation & data, integration and social.

What does 2014 hold in store for marketers working with big data? First of all, managing big data will become more accessible, even for smaller brands. This means that businesses will be able to process data more efficiently, ultimately getting to know more about their customers´ online behaviour. In turn, this will facilitate market segmentation and improve targeting, resulting in greater engagement and more efficient marketing, the website says.

The second key trend for next year is integration. We all know that planning your marketing strategies with multiple channels in mind can be difficult. In 2014, integrating content marketing with social media, e-mail marketing and mobile will become even more important. Marketers are likely to start creating campaigns that can be managed as one but cover all individual channels, Business 2 Community points out. Marketers should try to stop seeing different channels in isolation and view them as a one entity enabling them to reach consumers.

This brings us to the third trend: social media. Its use as a marketing tool is far from new but maybe it´s time to adopt a slightly different view on it. Business 2 Community advises that marketers should take an in-depth look at how social media is affecting their business, and check if there are any other areas where they should be concentrating their efforts and budgets. It often helps to have a fresh pair of eyes looking over your strategy to help you understand what´s working and what´s not. M2 Bespoke can help you with your social media and content strategy; we are content generation experts and produce a variety of online content for many different sectors. Give our friendly team a call today and see how we can help.

By Ben Hollom