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Ben Hollom - Marketing Director, M2 Bespoke

Ben Hollom – Marketing Director, M2 Bespoke

By Ben Hollom

According to recent figures, Pinterest is now the fastest developing social platform and although at first sight it may seem like a place where users pin their favourite pictures of random items, it is actually a useful business tool that can raise awareness of your brand and engage consumers.

Before looking at a few tips on how to use Pinterest to a business´ advantage, here are a few stats. Depending on the source, Pinterest is currently either the second or the third largest social network and 58% of its users are female. Analyses of pinned products show that pictures with a price tag generate better click-through-rates (CTR) than those without a price. Moreover, CTR on Pinterest are higher than on either Facebook or Twitter. Last but not least, consumers visiting a website after being referred via Pinterest spend 10% more time there on average than other visitors. Overall, pinning images allows consumers to see you as a credible expert in a particular area and can potentially secure you more backlinks to your website, improve search engine ranking and make you more visible, Business 2 Community summarised.

If these facts have already convinced you about the power of Pinterest, here are a few simple steps for you to follow:

1. Create an attractive profile that looks professional but still has a personal touch to it.

2. Do your homework and look at competitors´ profiles. See if you can provide better and more interesting boards.

3. Use an interesting name for each board and include a keyword focused board description.

4. Make sure the images you upload have a file name containing descriptive keywords and a backlink to the original source or to your website, where more information can be found.

5. Bear in mind that long, narrow pins tend to be more eye catching than short images.

6. Create a board to display your best-selling or your latest products and add a share button on all your products and content pages on your website.

7. Include a call to action in your pin descriptions.

8. Engage in other relevant boards – comment, like and share.

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Ben Hollom

March 15, 2013