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Ben Hollom – Marketing Director, M2 Bespoke
By Ben Hollom
Over the past couple of years, YouTube has grown immensely and has turned into much more than just a site where you can watch funny videos. It became one of the largest social networks and went through a number of revamps to reflect this change of status.
As a result, more than one billion people visit YouTube every month, according to an announcement on YouTube´s official blog. This means that almost one in two Internet users visit YouTube at any given point in time. If a country of YouTube users were to be established, it would be the third largest population in the world after China and India, YouTube´s team said in a blog post.
Apart from its popularity among consumers, YouTube also has a reason to be pleased with its uptake from businesses. According to the Google-operated website, there are “tens of thousands” of partners that have created channels, thus building relationships for interested and engaged audiences. In addition, advertising on YouTube has reached new heights, as 100% of the Ad Age Top 100 brands are currently running campaigns on YouTube, the announcement also noted.
The majority of YouTube users belong to the so called Generation C – people who consume significant amounts of digital content where and when they want to. Video makes up a great proportion of the content that Generation C consumes and accessing YouTube on their mobile devices is a major complementary activity in their everyday lives, according to Google´s AdWords Agency blog. For instance, 41% watch YouTube videos on their smartphone while waiting for something or someone, 18% while they commute from work or school and 15% during TV commercials.
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