Old Content no
longer fits the bill
QuoteSearch has been in the personal finance game since 2014, but its new, modern branding needed up-to-date content to better represent the company. The tone of voice needed to be clear and conversational, rather than conservative or stuffy, and reach audiences who are hungry for accessible, informational content around insurance and protection.
We found a huge gap in both our own, and the wider markets’, content when it comes to digestible information on these topics - we wanted to put QuoteSearch front and centre on providing it.
Head of Organic Growth, QuoteSearch
Utilising content to
elevate organic reach
We’ve built up a bank of content for QuoteSearch to support organic outreach. Content is always well researched and informative, full of resonating stats, whilst injecting humour where possible. As well as 1000-word blogs, we also create longer monthly “complete guides to…”, for users who really want to deep-dive into specific topic areas.
Working with the team at Q we’ve been able to refine our tone of voice to effectively convey what can be quite complex subjects like life insurance, with authoritative, trustworthy, compliant content.
Head Of Organic Growth, QuoteSearch