Writing for humans means creating engaging, relatable, enticing copy. Basically, so good they’ll want to read, favourite and share it.
But it’s also got to be content that algorithms understand.
Algorithms that are constantly crawling, indexing and ranking content, and are continually being updated.
It’s a challenge. And then some.
What is SEO copywriting?
SEO copywriting is about helping your content rank highly in search engines. It doesn’t matter what form the content takes (blogs, video, infographics or guides), the more engaging it is, the higher your page will rank.
But, write only with Google in mind and your content will sound stilted. Write only for humans, and your content will lack the keywords algorithms are
The secret is finding the right balance.
How to perfect SEO content creation
So, we’re after SEO-optimised content that’s exceptionally user-friendly.
Where to start? Here are three things to bear in mind if you find yourself facing a blank screen:
1. People-first content
Over time, search engines have become better at understanding content as humans do. And now, just as humans respond to narratives and useful information, so do algorithms.
Write with the user in mind – telling stories, solving problems, and making your content relatable. That way, everyone’s happy.
2. Clusters: Authoritative and structured
Does your online content confirm you as an authority?
The more online content on a specific topic, the more credibility you gain with search engines. But by structuring your content in topic clusters, Google sees not just extensive knowledge on a subject, but organised information to ensure a better user journey.
Organise your content into clusters with:
- Main topics
- Supporting content
Get it right and you’ll get an almost instant SEO boost.
3. Master the art and the science
SEO copywriting is clearly a skill, so how to finetune it? Start with the basics and know your stuff.
Take blogs. According to research, the average time to write a blog post is 4 hours 10 minutes. The average length is 1,376 words (although articles of 2,000+ words see the strongest results).
The point is, creating quality SEO content takes time. The more time, the better.
Working across a range of brands, we have been able to consistently grow our organic traffic by over 236% and have therefore experienced an increase of over 68% with organic sales.
Head of Performance Marketing, Markerstudy
What’s the Q Content approach?
When it comes to your content, we have one goal: To make it as engaging, relevant, and genuinely useful to the reader as possible.
We do that through:
- Keyword research: We’ll identify high-ranking and high-converting keywords, research product categories and services, and conduct competitor gap analysis
- Competitor analysis: We’ll explore how you compare to your competitors. What’s performing well, what topics are they covering, where do gaps lie?
- Content plan: We’ll create a plan that focuses on keywords, topic clusters, and page optimisation
Partner with a copywriting specialist like Q Content and get the SEO ranking your content deserves.
Find out how we can help you create SEO-optimised content that goes the extra mile, delighting humans and algorithms on its way. Get in touch today by filling in the form below.