I recently came across an article on the Content Marketing Institute website which tackled the basics of SEO, and the main things you should be aware of in order to produce the most successful content marketing. I thought I´d share some of them with you today, as it´s not necessarily as complicated as you might think.
Create content with people in mind
While optimising your content for SEO should certainly play a part in content creation, it shouldn´t be your main focus. Instead, give your customers what they´re looking for, as well as bearing in mind Google´s algorithms that reward high quality and relevant content.
SEO is only one slice of the cake
Yes, you´re likely to receive lots of your website traffic from search, but there are other traffic sources, such as email and social media, to feature in your optimisation efforts, too.
Social makes a difference to SEO
Social affects search results more than ever, especially since the Hummingbird update. It´s therefore vital for brands to have a strong social strategy that looks at SEO.
SEO means long-haul
It´s easy to think that your traffic will grow overnight when embarking on content marketing, but this simply isn´t the case. Yet once you do start witnessing improvements in traffic, the advantages can be long-term.
Keywords are still important
You certainly shouldn´t get hung-up on keywords, but you do want to ensure your content is ranking for the terms that mean something to your business and your clients. It´s therefore wise to do some research into relevant keywords that you will target through content.
If you´re looking for a content strategy that will impact not only your search rankings and website traffic but also customer engagement and brand awareness, have you considered outsourcing to a content generation specialist? M2 Bespoke produce a wide variety of content for many different industries and sectors. From blogs and news articles to infographics and video, we can do it all. Get in touch today to see how we can help.Ben Hollom
July 30, 2014