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Ben Hollom - Marketing Director, M2 Bespoke

Ben Hollom – Marketing Director, M2 Bespoke

By Ben Hollom

One of the positive things about being a start-up company is the freedom to experiment and to try bold moves that more established businesses would usually be wary of. In a similar bold move, new search engine Blekko has overhauled its search experience dramatically, for both desktop and mobile.

Blekko´s main mission is to deliver search results without any spam, but it seems to have taken things one step further. While its old search results page was very similar to what you are used to seeing on major search engines – with a focus on links – the latest redesign presents users with more content on a single page, thus making it easier to navigate.

The new search results page is organised into categories, each marked with a different colour and label and visually separated from the others, making it easier for users to quickly find what they are looking for. According to Search Engine Land, this design works best for ambiguous queries, such as ´Apple´ or ´Tesla´, for example. Each category can be expanded by scrolling horizontally on the page – a move that will please tablet and smartphone users, who are accustomed to having to flip through pages.

Blekko´s new search user interface focuses on visuals and has a responsive design. In January, Blekko also introduced a brand new user interface for tablets, where searching the Internet is far more finger friendly and more visual. The new design builds on that, but is expanded to cover all devices and give users a fresh and exciting design.

Current figures show that Blekko is being used for about five million searches a day and has approximately 12.5 million users, Search Engine Land reported.

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Ben Hollom

June 4, 2013