High end editorial content creationYou wouldn´t expect the same return from a low quality product as you would from a high quality one and content is no different. Unlike cheap products, however, there is little market for poor quality content, as nobody has a need for useless, unserviceable information.

It´s for this reason that brands seek help with their content marketing strategy, as writing can be a time-consuming pursuit, especially when you want it to be considered unique and distinctive.

For those that are looking to get into Google´s good books, then, let´s take a look at a few of the ways you can boost your website conversion rates – making the money you set aside for your content marketing budget look very good value indeed.

These tips come courtesy of the delightfully named Tech Cocktail, which says creating a solid content marketing plan can be a complex business.

Stay on trend

It´ll take a deft touch, but the trick is to bring a new angle to a trending topic concerning your industry. This might involve doing your own research on an issue, which can be time consuming, but you´ll reap the rewards when it´s being shared – and used – by lots of other folk.

Don´t be a one-trick pony

There are a number of ways in which you can disseminate a message, whether it be in an infographic, meme, video, case study, blog or press release, so don´t stick to one platform. Remember, some content shines brighter in a particular medium.

Answer your customers´ questions

This can be done by carrying out market research and subsequently producing a blog which discusses some customer concerns, or by simply running with a question and answer piece on your website.

Keep within writing parameters

Creating strict editorial guidelines around your content in terms of grammatical rules, tone, style, topic and pitching messages is vital if you want to consider Google a friend. Its new Panda 4.1 algorithm update will take such factors into account whilst weeding out poor quality content from the search results.

Do you have any advice for those brands looking to improve the quality of their writing? Is distribution just as important as the content itself – or perhaps even more so?

Ben Hollom

January 6, 2015