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Ben Hollom – Marketing Director, M2 Bespoke
By Ben Hollom
Facebook´s Graph Search has not been around for long and it is still hard to assess its full impact on users or brands. However, Facebook has decided to share some details about Graph Search use to offer a bit of an insight into what it does and how it is used.
According to a blog post posted on 28 February, most users still use the new feature for the same purpose that they used the old search – to find friends. The social media said that so far “hundreds of thousands” of users have tried the Graph Search and noted that there are many other things to do with it.
The Graph Search allows users to search for very specific items. For instance, they can search for videos that their friends have uploaded in the past year, or look for friends of their friends who like a particular band or actor, or find out what apps their friends have liked recently. This can give them the chance to find relevant posts and get in touch with people they share similar interests with.
Moreover, while the Graph Search can be used to search for friends´ photos, it can actually give users access to photos from brands and organisations. They can see photos shared by National Geographic, for example.
One of the best things about the new tool is that it can help users plan their trips, Facebook said. By searching for hotels, restaurants and museums in a specific city, they can easily arrange their travel details.
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