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Ben Hollom - Marketing Director, M2 Bespoke

Ben Hollom – Marketing Director, M2 Bespoke

By Ben Hollom

A new online guide for webmasters has been launched by Google, it was announced on the company´s official blog spot. The new SEO cheat sheet is intended to help beginner webmasters with little or no experience in SEO.

The guide provides basic steps for making a website more search engine-friendly. Although it only consists of one page, the guide contains three different sections dealing with various stages of search engine optimisation (SEO). It also provides tips to help novice webmasters gain a better understanding of what content a site should have in order to have better visibility on search engines.

The three aspects of SEO that Google´s cheat sheet focuses on are search results, images and regular updates. As far as the first one is concerned, Google recommends that a page title is informative and has a short but clear description of a page. Providing an explanatory and simple-to-read domain name and sub pages is also important.

The second part of the cheat sheet focuses on images and what webmasters should do to facilitate Google´s understanding of the pictures used. It is important to use short, informative file names, the “alt” attribute and include a short caption below the image.

The last set of tips regards regular updates and suggests that webmasters produce new, high-quality content on a regular basis, so that the the site remains up-to-date and relevant.