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Ben Hollom - Marketing Director, M2 Bespoke

Ben Hollom – Marketing Director, M2 Bespoke

By Ben Hollom

One thing that Google´s Penguin updates have done to SEO is to make dodgy linkbuilding less likely to have a major positive impact on search ranking. The latest example of that was the high-profile Google penalty on Interflora´s rankings.

However, websites can certainly benefit from building sustainable links and Econsultancy is offering a few tips on how to do this.

1. Blogging – while blogging is an excellent way to build valuable links, it can be hard to have your content shared if you are not a widely recognised brand. A useful tool that can come in handy for such cases is Zemanta, which recognises the key themes of your blog posts and presents them to other bloggers who write about a similar topic, giving them ideas of content that they might want to link to.

2. Images – good images are always useful, so it could be a good idea to make them more embeddable. When someone wants to get an image from your site and post it somewhere else, you can use a tool that gives them an embed code with a backlink.

3. Video – similar to images, video content can also boost Google rankings. However, in order to have your videos properly backlined, you should make sure that your links do not just lead to hosting platforms like YouTube. A way to deal with this is to check who has embedded your content through the video statistics tab in YouTube and then ask them that a link back to your site is added.

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Ben Hollom

March 20, 2013