The start of the New Year is a perfect time to tweak your marketing campaign, get rid of a few things that aren´t working, and bring in fresh ideas that can help your business move forward. As we all know, social media is a crucial factor for brands, so social marketing is a good place to start with such changes. There are several trends you should keep an eye on in 2014, according to a post I read on the Business2Community website, so I thought I´d share them with you.

1. Content. It won´t come as much of a surprise to see content first on the list. Content marketing has been the ´big thing´ for businesses for some time now and will continue to play a major role this year. What should you focus on? More targeted content, helping you to engage specific audiences. This could range from keywords to longer messages and it will help you establish that valuable relationship with your audience.

2. Images. Social sites based on visuals, such as Instagram, Pinterest and Tumblr, have made quite an impact in 2013 and experts believe they will continue to develop this year and attract even more users.

3. Hashtags. Although they have been widely adopted, the use of hashtags for businesses is yet to be fully explored. In 2014, hashtag searches are predicted to increase, so your business needs to jump on the bandwagon and start using hashtags.

4. Google+. It´s already become the second largest social network, following only Facebook in terms of user count. One of its biggest advantages is that Google+ is very simple to use and has a number of useful features to aid social media marketers. In fact, two in three marketers say Google+ is better than Facebook when it comes to engagement and targeting content, Business2Community revealed.

How can M2 Bespoke help? If it´s tailored, engaging content you´re after, look no further. We are content generation specialists and produce a wide variety of online content to a range of businesses and sectors. It´s clear how vital content is to your business, but you simply may not have the time or resources to produce quality-written, frequently-updated content in-house. We are very flexible and, as our name suggests, will develop a content strategy bespoke to you. Contact our friendly team today and see how we can help your business grow in 2014.

Ben Hollom

January 7, 2014