Are you optimising your images?

Well, according to a report I came across on Search Engine Watch, you should be. Optimising the images you post on your website can help you rank well in search engines, along with optimising various page elements, so it is crucial that you do all you can with them to keep in Google´s good books.

One of the most important things you can do is make the image small enough so it can load quickly but without compromising on aesthetics and quality. This is especially important for mobile websites, where data typically loads more slowly and users tend to be more impatient, Search Engine Watch noted. Remember, Google uses page speed as a factor for ranking.

Stock images look pretty, but won´t affect your ranking. It´s worth noting that Google´s Matt Cutts stated that rankings are not influenced by the presence of stock images but using unique photos is beneficial, just as using unique written content is.

In order to help Google understand what is actually in the picture and rank it, you should think about the way you name images. Random numbers and letters are not a good option, but appropriate names can boost ranking, the website pointed out.

Marketers generally agree that alt attributes are essential, but many use them in the wrong way. Although the maximum length of the alt text is 125 characters, in most cases four to six words should be enough.

Finally, don´t forget that Google is not just ranking your image, they are ranking your page as a whole to determine its relevancy. Google can then put the image into context, meaning they view it as accurate and authoritative. A lonely image on a page is never going to rank well. If it´s written content you´re after, that´s what we specialise in. M2 Bespoke are content generation experts and can provide you with tailored, quality-written content on a regular basis to go alongside your website´s images. Why not give us a call today to find out more?

By Ben Hollom

Ben Hollom

November 26, 2013