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Ben Hollom - Marketing Director, M2 Bespoke

Ben Hollom – Marketing Director, M2 Bespoke

By Ben Hollom

Britons find Google as trustworthy as religious institutions, according to the results from a new poll from media agency OMD UK. The survey revealed that people had more trust in the NHS and the police than in Google, but banks and insurance companies already lag behind the search engine.

As many as 17% of those interviewed put Google at the top of their trust chart, with figures even higher among younger consumers, Sky News reported. Some 28% of Britons aged between 16 and 24 ranked Google as the most trustworthy organisation. Although Facebook also played an important part in many Britons´ lives, they seemed to have far less trust in it, compared to Google, with just 9% stating that they trusted the social networking site.

According to Chris Worrell, insight director of OMD UK, the findings from the research revealed the contemporary life of British consumers and reflected their interests. While people use Google on a daily basis, most of them rarely engage with any religious institutions at all, he said.

The fact that people trust Google more than they do Facebook is not surprising. On the one hand, the social platform is newer, while on the other, many people are well aware of the pressure it is put under in relation to its high-profile IPO, Worrell added.

The survey polled more than 2,000 Britons as part of a year-long research project, which aims to look into the altering British society amid ongoing changes to the country´s population and demographics, OMD UK explained.

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Ben Hollom

May 2, 2013