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Ben Hollom - Marketing Director, M2 Bespoke

Ben Hollom – Marketing Director, M2 Bespoke

By Ben Hollom

The latest statistics on UK search engine market share revealed that the three major search engines have all gained a bit of ground in April, further denting the share of the minor players, including AOL and Ask amongst others.

New data from StatCounter Global Stats showed that Google.com and Google co.uk held a combined share of 90.55% of all searches in April, improving slightly on March´s results, when it scored 90.46%. It looks as if Google has fully recovered from the lowest ever dip it recorded in February when its share reached 89.38%, the E Word website reported.

April was a month full of changes for Google. It took over news aggregator Wavii and reported a substantial increase in Google Play revenue, while an independent study also named it the safest search engine. Apparently, Google is reaping the fruit of its efforts in improving search experience and fighting spam and users are pleased with what they get from the biggest search engine. Even the ongoing EU antitrust investigation and Bing´s Scroogled campaign, which was recently re-launched, have not affected Google´s comeback, as the latest stats have suggested.

Meanwhile, statistics also showed that Bing managed to increase its market share by 0.05% to 5.42%, whereas Yahoo picked up 0.04% and scored a total of 2.62%. The combined share of search engines that StatCounter marks as “others” lost 0.18% and in April stood at 1.41%.