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Ben Hollom - Marketing Director, M2 Bespoke

Ben Hollom – Marketing Director, M2 Bespoke

By Ben Hollom

In terms of user numbers, Facebook is generally considered the Goliath of social media, dwarfing other social networking sites by far. However, many people have tended to overlook the rise of another platform, which may not serve a myriad of purposes as Facebook does, but is boasting a mind-boggling user count – namely YouTube.

The video sharing platform has more than one billion unique visitors every month, according to Robert Kyncl, vice president and global head of Content Partnerships for YouTube. These users watch over six billion hours of video every month, which is 50% more than they did last year. There are more than one million people who create content for YouTube and earn money through the videos they share and a similar number of advertisers that use the platform to market their products, he also added in a blog post.

The huge success of YouTube is driven by the so-called Generation C, which makes up the core audience for advertisers online. These are generally younger people, who like to consume content on demand – when and where they decide. In fact, four in five Generation C users watch YouTube videos on their smartphones and the amount of time they spend doing so has risen 74% year-on-year.

Kyncl noted that YouTube now reaches more people in the 18-34 age group than any other cable network and advertisers should ´follow the audience´ in its migration to mobile and build channels to reach them where they are and where they want to communicate.

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Ben Hollom

May 8, 2013