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Ben Hollom - Marketing Director, M2 Bespoke

Ben Hollom – Marketing Director, M2 Bespoke

By Ben Hollom

Whether you like it or not, Facebook is the biggest social network and a brand´s performance on the site can have a great impact on its business. Here are a few key facts that can help brands to do their best on Facebook, compiled by Business 2 Community.

First of all, to increase engagement rates you should create short posts that consist of less than 80 characters, this can lead to a 23% higher engagement. Asking users to contribute content can also boost engagement, for example, you can post a picture that users can caption or ask a question for them to answer, as these simple moves increase engagement rates by 5.5 times and 90% respectively. Posting regularly is also important, as almost 96% of users are not going to return to your page, so posting new content daily is the only way to reach them.

A few facts regarding posting times: facebook is at its busiest between 1pm and 4pm, which suggests that posting content within this time frame would mean that it would be visible to more people. Posting in the hours immediately before and after regular working hours, while people commute, is also a good idea, because very often people use their smartphones to catch up on news. Meanwhile, research has noted that the best time for engagement is 3pm on a Wednesday.

Last but not least, images are a very powerful tool on social media. Studies have revealed that posts containing images lead to 39% more engagement and 104 more comments than an average post. Moreover, posts that also have a link to an album generate 180% more engagement than on average.