Websites that have recently been hit by Penguin 2.0 are now more than likely to be looking for ways to fix what they did wrong. One of the tools that many rely on is Google´s Disavow Links. Sadly, it is not a panacea and webmasters need to have a better understanding of how it works, Search Engine Watch claims.

Actually, Google has stated more than once that the tool should be used sparingly and even that the vast majority of sites should not use it at all. Instead, webmasters should remove unnatural backlinks manually and resort to the tool only if they are unable to remove some of them. The search engine has made it pretty clear that listing the entire link profile of a website would not change things at all.

However, a site that has already been penalised by Penguin could make use of the Disavow Links and whilst the exact mechanism of the tool is not known to people outside Google, Search Engine Watch suggests a few steps to recover from a Penguin blow.

First, a link audit should be conducted by using Google Webmaster Tools. Next, an analysis of link data should be carried out to make sure that every single link fully complies with webmaster guidelines. It is recommended that webmasters keep records of the whole link cleanup action on Google Drive.

When asking webmasters to remove a link, the best way to do this to tell them where the link is on the site, what the anchor text is and where it points. Such a request would facilitate webmasters´ job and make it more likely for the link to be removed.

Finally, the Disavow Links can be used to list all of the remaining links that could not be removed otherwise. In instances where there has been a manual penalty imposed, a reconsideration request will have to be filed, Search Engine Watch reminded.

Ben Hollom

June 10, 2013